YHGTBKM* (see below)
Acronyms. Our world is full of them. Generation Y, those texting champions of the universe, can’t live without them. Anything to shorten the length of time it takes to send out a VIT (very important text). Acronyms are everywhere and over everything, spreading faster than rumours of Brad and Angelina’s next baby/divorce/threesome. We see them in TV show titles (NCIS, CSI, SVU, Cops LAC, need I go on?), they abound in the world of online blogging (see all of the above… okay, that last one I just made up… can you work it out? Answer below.) and are found in most forms of written material, especially in advertising.
Now I’ve been around the traps for a while and thought I’d seen and heard them all but tonight, I saw another one that nearly made me spit out my coffee before I LOLed very loudly, coughed and spluttered, and thought “WTF?”, all the while pondering over what inspired this ‘gem’ of an idea from the copywriter/marketing genius who coined it.
Are you ready for it? Okay. Here it is: LBL.
LBL? Hmmmm… Long Boozy Lunches? Lucky Bitch Lawyer? How about Large Breasted Lady?
No. Try again: it’s Light Bladder Leakage.
Yes, that’s right. Get ready to see this term on every pack of pads in your local supermarket. In bright symbols splashed attractively in neon signage. LBL is the new black in feminine sanitary product advertising, apparently. Every slack-floored woman will want them. I mean, honestly – you should have seen how perky the woman in the commercial looked. Her pelvic floor obviously never had it so good. *g*
* You Have Got To Be Kidding Me